What Shippers Can Learn from ShipYourEnemiesGlitter.com

What Shippers Can Learn from ShipYourEnemiesGlitter.com

by Marly Hazen McQuillen
22. January 2015 08:15

Recently, entrepreneur Mathew Carpenter launched the quirky ShipYourEnemiesGlitter.com, which ships the glitz promised by the URL. After being spotlighted with tongue-in-cheek commentary ("The ultimate troll product"), the start-up's viral success crashed the site within hours.

Soon it seemed that the owner could no longer bear the occupational annoyance of packaging thousands of envelopes of glitter. Carpenter implored the Internet to "[p]lease stop buying this horrible glitter product" and listed the company for sale. While the site's visibility likely achieved the goal of this serial entrepreneur, the sparkle start-up's viral victory highlights a lesson that is key to long-term logistics success.

Is your company introducing a catchy product that has the potential to go viral? Before the launch, it's important to bear in mind a particular business necessity: Scalability.

When expanding your business, what do you need for supply chain scalability?

  • Flexibility. Look for Software-as-a-Service systems that can be customized. Some TMS providers, including CTSI-Global, enable you to integrate new applications as your business needs change.
  • Business Intelligence. Dashboards, online reporting tools and "what if?" modeling provide data visibility to enable you to adapt your logistics operations to keep pace with supply and demand.
  • Global Business Compatibility. Based in Australia, the glitter shipper had pledged to send its self-described "Glitter as a Service" worldwide. If you will be shipping around the world, keep in mind that your 3PLs will need to work with international logistics regulations.

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