5. August 2011 12:43
Effective supply chain management is critical to health care. Blood donation and distribution exemplify the heart of the matter.
Red blood cells have a shelf life of 35 days. On the other hand, platelets must be used within 5 days. How does logistics minimize wastage of this vital product? What challenges face its supply chain?
Cranfield University Professor Richard Wilding interviews Sue Cotton of the National Blood Service and Joanna Dobbin of Cranfield University about the UK's blood supply chain. Start the video: