All posts tagged 'social media'

Social Madness in Memphis, via Greater Memphis Chamber

by Marly Hazen McQuillen
30. July 2012 12:04

Social Madness in Memphis champs linked by America's Aerotropolis

"What stands out about our Memphis winners? Each company represents a different link in the supply chain that distinguishes Memphis as a logistics leader, America's Aerotropolis."
-- Social Madness in Memphis champs linked by America's Aerotropolis

via ACCESS, the Greater Memphis Chamber's logistics blog [RSS feed]

Like The Link? Vote for CTSI-Global in the Social Madness: Memphis brackets!

Social Madness: On to Round 1!

by Marly Hazen McQuillen
21. June 2012 12:03

We're proud to announce that CTSI-Global has made it past open voting. On to Round 1 of Business Journals' Social Madness competition. Please show your support by voting for us!

Like The Link and our social media? Please vote for CTSI-Global in the Memphis brackets!

Go ahead jump on the social media bandwagon… there is plenty of room!

by Misty Farmer Koopman
14. June 2012 10:05

As everyone is starting to realize, social media is slowly taking over the waves of communication. People of all ages are chiming in, testing it out and starting to have fun with it. Even my dad now has a Facebook page… Wow. He doesn't even text on his phone, yet he has quickly figured out the ins and outs of posting on walls, uploading pictures and surfing around. I guess he understands if he wants to know what is going on in me and my brother's lives, he ought to learn to use social media. I see couples tell each other something via Twitter instead of picking up the phone or simply walking downstairs. Also, you learn about your friends getting engaged, having a baby or a new promotion online instead of in person or on the phone.

So why do we feel the need to tell the world or anyone that will pay attention what we are doing, our history, who we are working for; even recommend companies, products, friends, etc.? Why? Because it is so much easier than any other form of communication! Just think, hundreds of years ago, people waited days for news as someone rode their horse through the countryside just to deliver a single letter.

However, there is one thing that is unfortunate. Social media has been given a stereotype that it is only meant as a form to socialize and is more of a personal hobby. As a Marketing Manager, I was ecstatic to see social media grow and come to life. I was up front and center when the news of Twitter and LinkedIn came out. I knew that one day it would take off. Nevertheless, it did take a lot of convincing to my boss that it is an effective way to market our company, spread the word and discuss industry trends with other people in my industry and those looking for what we can provide.

Bosses and companies of all industries should clear that perception and give it a chance. I know, what can social media really do for the supply chain and transportation industry?… Well, company-to-company communication is just as effective as person-to-person. LinkedIn has been successful in this industry since it allows users to create group discussions. All members can easily see if there are new jobs, new interests, services needed, if anyone else is facing similar issues, loads that need to be picked up, and lanes available. It goes on and on.

Now almost all the social media networks have areas in which companies can create their own page or company profile. It is the greatest thing since sliced bread and boy does it make my job a little easier. Also, companies don’t realize that it helps your website optimization and can increase your online organic visibility.

In conclusion, I encourage everyone to utilize social media in the workplace, get involved, market your company, and find groups to discuss with fellow coworkers. What else do you have to lose?

This blog was inspired by an email from Logistics Viewpoints. The article by Adrian Gonzales offers further insight into the subject and encourages our industry to get onboard.

Free 108 Glossy Waxed Wood Social Media Icons

Image by webtreats

Truck driver shortage officially over

by Marly Hazen McQuillen
1. April 2012 07:52

Russian Trucks Convoy (RUS)

The trucking industry has long predicted a critical shortage of professional drivers. In 2005, Global Insight’s research for the American Trucking Associations forecasted a shortage of 111,000 drivers by 2014. Even high national unemployment rates have not attracted enough new drivers to replace retiring Baby Boomers. Three motor carriers are pioneering solutions that promise to revive an understaffed industry.

Social media generates interest in long-haul trucking careers

Trent Camion, Hiring Manager for Stonefield Shipping, attributes the shortage to generational differences. Stonefield uses social media to reach a younger generation of workers. "Pinterest is the new Red Sovine," said Camion.

Stonefield Shipping pins, or bookmarks, links to trucking-related tutorials using the photo sharing website. "Although young people don't know how to use tools, they love looking at other people's DIY projects," Camion explained. Recent posts included printable stencils for mud flaps and feng shui tips for sleeper berths.

Reducing wasteful packaging volume improves parcel delivery

Rather than focusing on recruiting more drivers, Dependable Deliverables is piloting a program to make package delivery more efficient. For two decades, the parcel carrier has regretted transporting boxes that were too big for the items inside. But how could it avoid a packaging problem that originates with its customers?

The Dependable Deliverables website describes an "innovative, eco-friendly" method to remove excess air and reduce the need for packaging peanuts. In The Link’s exclusive first look, Jenn Weston, Vice-President of Operations, elaborated:

"We crush all non-fragile parcels before loading them onto the trucks. It's like stepping in a trash can to avoid taking it out half-empty. It's the responsible thing to do."

Originally a manual task, workers soon improved upon the process of cardboard compression via forklifts and pallet jacks. Loading areas display posters emblazoned with the acronym B.D.B.U.B.C.B. to remind workers of the policy: Break Down Boxes (Unless Boxes Contain Breakables).

Although Dependable Deliverables has been successful in fitting more shipments into its trucks, Weston admitted that the solution has its own limitations. "We have witnessed a sea change. Since B.D.B.U.B.C.B. was introduced last month, we have seen demand for fragile goods delivery increase 900% among our regular clients. Yesterday, we filled an entire truck with parcels marked 'fragile.'" Increased demand for fragile shipping services was attributed to the economy.

Dependable Deliverables forecasts that demand for standard shipping will normalize as customers recognize its reliable service in transporting even their most precious cargo.

Technology, outsourcing eases truck driver shortage

Good news for anyone who thinks that solving the trucker shortage is as easy as flipping a switch. Electron Trucking has found a way to do just that.

Remote Tractor Operation, R.T.O. for short, allows truckers to work from home. Space in the tractor that would have been occupied by a driver can be used for additional storage.

Highly sensitive sensors enable a 5-axle truck to be monitored and operated remotely. Sensors accelerate, brake, signal and steer. The person operating the vehicle uses video cameras in the mirrors to determine when the truck needs to be taken out of cruise control and into a more active mode, such as during heavy traffic.

To incentivize safe driving, Electron Trucking employs a badge-based system of virtual rewards, similar to that of Foursquare. Prospective employees are recruited from World of Warcraft. Vehicle operator applicants are tested for dexterity and response time in addition to knowledge of commercial driving regulations. Despite these precautions, this high-tech solution to the trucker shortage has raised some debate.

As veteran industry commentator Buck Carville noted, "Many of these remote 'drivers' have never been behind the wheel of a rig." Many have expressed concern that the position of vehicle operator will complicate industry regulations, ultimately leading to a revision of CSA rules. Others assert that because no one is driving these trucks, the FMCSA would have no authority to define operator hours of service or whether an operator would be allowed to use multiple monitors to control multiple vehicles.

Operators provide their own computer, Internet access and backup power generator. Because vehicle operators aren’t required to obtain CDL's, training is faster, less expensive and more practical for mom-and-pop carriers and owner-operators. Remote tractor operator Jamie Bruhl added, "I get paid twice as much as any other trucker. Because I have two computer monitors, I drive for two companies during the same shift. One time I got lucky -- the loads were going on the same highway, so I ran a little convoy with myself."

Image by NotrucksNolife | Editor's notes

@CTSIGlobal celebrates 500 Twitter followers!

by Marly Hazen McQuillen
3. February 2012 12:17

R.T. Canary

Last Halloween, Laffy Taffy joked about how to use social media in the supply chain:

Q. What did the 500-lb. canary say?


OK, so the kid who mailed in that joke probably has no idea what the supply chain is. And I wouldn't describe myself as a monster finch of any kind. But you gotta love the enthusiasm with which the canary TWEETS!!!

@CTSIGlobal has been active on Twitter since June 2010. We've enjoyed having the chance to discuss the supply chain issues of the day as they happen and with people from all across the industry. We later added @SupplyScholars to reach out to students seeking to network about their supply chain education.

Industry leaders and media, executives and truckers, professors and students, we appreciate all of our fantastic followers, readers, commenters, retweeters, publishers and everyone else who tweets with us!

If you're not on Twitter...

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